[ { "id": "U50 01", "priority": "P1", "title": "Shipping promises conflict", "proposed_owner": "Ecommerce operations + web owner", "target_date_2026": "Oct 21", "effort": "Small–medium", "dependencies_and_steps": "Approve one destination/rate/threshold/processing/transit rule set, then synchronize policy, support pages, banner, PDP and channel facts. Remove draft carrier wording.", "acceptance": "All displayed promises match approved operating rules. Separately authorized non-purchase checks at $149/$150/$151 after discounts agree.", "metric_and_retest": "Conflicting shipping facts = 0; recheck Oct 25." }, { "id": "U50 02", "priority": "P1", "title": "Returns fees and initiation disagree", "proposed_owner": "Customer experience + operations + web owner", "target_date_2026": "Oct 21", "effort": "Small–medium", "dependencies_and_steps": "Choose the governing return route, fee, timing and exclusions; make the return-entry link reach the approved interface; align both policies and PDP summary.", "acceptance": "A buyer can reach the approved entry screen; all fee/window rules agree. Owner-authorized workflow test only, without submitting a real return.", "metric_and_retest": "Policy contradictions = 0; entry-screen test passes; Oct 25 retest." }, { "id": "U50 03", "priority": "P1", "title": "Promoted-product availability", "proposed_owner": "Merchandising + inventory operations + Shopify owner", "target_date_2026": "Oct 21", "effort": "Small–medium", "dependencies_and_steps": "Keep the newly available Coastline path accurate. Reconcile exact boardshort variant/location/channel/market state; offer honest restock or available alternatives on Renew.", "acceptance": "Public UI, Offer data and approved catalog stock agree; primary CTAs reach an available option or clearly useful alternative/restock path.", "metric_and_retest": "Available CTA share and variant mismatch count; recheck Oct 25." }, { "id": "U50 04", "priority": "P1", "title": "Size-guide mapping and labels", "proposed_owner": "Product/fit specialist + theme owner", "target_date_2026": "Oct 23", "effort": "Small–medium", "dependencies_and_steps": "Approve measurement labels and dimensions against product specifications; correct product-to-guide mapping; distinguish body and garment measurements.", "acceptance": "Bodysuit, bra, tee, hoodie, short and legging samples open correct guides; units, keyboard/focus and approved dimensions agree.", "metric_and_retest": "Mapping failures = 0; retest on mobile Oct 25." }, { "id": "U50 05", "priority": "P2", "title": "Wholesale form promise", "proposed_owner": "Wholesale lead + web owner", "target_date_2026": "Oct 23", "effort": "Medium", "dependencies_and_steps": "Provide the promised accessible form or explicitly describe download/complete/email steps with a verified destination and realistic response window.", "acceptance": "One unambiguous working inquiry route; separately authorized test reaches the intended owner without marketing enrollment.", "metric_and_retest": "Route completion verified; Oct 25 retest." }, { "id": "U50 06", "priority": "P2", "title": "Discovery and search friction", "proposed_owner": "Merchandising + UX/search owner", "target_date_2026": "Oct 25", "effort": "Medium", "dependencies_and_steps": "Match Shop All labels to destinations, link outfits to actual products, keep search labels human-readable, tune broad synonyms and evaluate filters where ranges justify them.", "acceptance": "Fixed search panel and outfit journey can reach the intended purchasable products; no misleading raw query labels.", "metric_and_retest": "Search-to-PDP and PDP-to-cart only with validated analytics; repeat identical entry method." }, { "id": "U50 07", "priority": "P2", "title": "Brand identity in structured data", "proposed_owner": "Brand/content + SEO/theme owner", "target_date_2026": "Oct 25", "effort": "Medium", "dependencies_and_steps": "Verify legitimate names/aliases and owned profiles, then align visible identity and Organization/WebSite/Brand data with real logo/support contact.", "acceptance": "Visible and machine-readable facts agree with verified profiles; no invented address, founding date or credentials.", "metric_and_retest": "Identity discrepancies = 0; optional stable entity IDs where useful." }, { "id": "U50 08", "priority": "P2", "title": "Category guidance and metadata", "proposed_owner": "Ecommerce content/SEO", "target_date_2026": "Oct 30", "effort": "Medium", "dependencies_and_steps": "Prioritize commercially useful category comparisons of fit, length, fabric, lining and use; correct mismatched snippets and add relevant product/guide links without filler.", "acceptance": "Selected priority pages answer real buying questions and have accurate summaries; claims approved.", "metric_and_retest": "Priority description gaps = 0; future non-brand impressions/CTR with confounders recorded." }, { "id": "U50 09", "priority": "P2", "title": "Product data and variants", "proposed_owner": "Catalog/SEO + theme owner", "target_date_2026": "Oct 30", "effort": "Medium", "dependencies_and_steps": "Keep price/availability/identity consistent. Consider supported variant and approved policy semantics; inspect real rendered rating linkage before adding markup.", "acceptance": "Authoritative validator/URL Inspection on representative reviewed and mixed-stock PDPs; no conflicting Product entities or fabricated storewide product ratings.", "metric_and_retest": "Offer/UI mismatch count and validation eligibility, distinct from actual ranking/citation outcomes." }, { "id": "U50 10", "priority": "P2", "title": "Stale and utility URLs", "proposed_owner": "SEO/content + web owner", "target_date_2026": "Oct 25", "effort": "Medium", "dependencies_and_steps": "Record keep/update/link/noindex/redirect decisions. Preserve real products; redirect only genuine equivalents, not handle-based guesses.", "acceptance": "Sitemap, canonical, navigation and approved lifecycle decisions agree; useful product URLs preserved.", "metric_and_retest": "Candidate incoming links and known removed-URL outcomes; actual indexation needs Search Console." }, { "id": "U50 11", "priority": "P2", "title": "Evidence for impact and material claims", "proposed_owner": "Brand/product + partnerships", "target_date_2026": "Oct 30", "effort": "Medium", "dependencies_and_steps": "Publish scoped approved proof: partner/program/date/contribution, fiber and certification details, relevant test evidence; qualify aspirations and unsupported broad claims.", "acceptance": "Each material claim traces to approved evidence and consistent visible/machine wording.", "metric_and_retest": "Unsubstantiated consequential claims resolved; no invented proof or medical promises." }, { "id": "U50 12", "priority": "P3", "title": "Mobile accessibility and performance", "proposed_owner": "Frontend/QA + analytics", "target_date_2026": "Oct 25", "effort": "Medium", "dependencies_and_steps": "Test contrast across hero slides, keyboard/focus/escape/zoom/touch areas; obtain field CWV and reproducible mobile lab traces before choosing speed fixes.", "acceptance": "Document field and lab evidence separately with device/network conditions and measured bottlenecks.", "metric_and_retest": "CWV pass share and reproducible lab metrics; API quota failure is not site failure." }, { "id": "U50 13", "priority": "P2", "title": "Cart cost and removal usability", "proposed_owner": "Theme owner + ecommerce operations", "target_date_2026": "Oct 25", "effort": "Medium", "dependencies_and_steps": "Review explicit accessible removal, product-specific quantity labels and provisional shipping/tax/discount estimates. Separately authorize any functional cart test.", "acceptance": "Approved test confirms add, quantity, remove and clear cost communication, then restores empty cart without purchase.", "metric_and_retest": "Route usability and arithmetic verification; no new conversion claim." }, { "id": "U50 14", "priority": "P3", "title": "New buyer-consent discovery support", "proposed_owner": "Shopify integration owner", "target_date_2026": "Oct 25", "effort": "Medium", "dependencies_and_steps": "If a custom agent negotiates this extension, review consent-purpose rendering/defaults and missing-data handling against official docs; keep this as a conditional integration check.", "acceptance": "Supported purposes/defaults represented correctly in an approved test environment; no fabricated opt-in or production consent changes.", "metric_and_retest": "Capability and consent parity; not a ranking/citation tactic." } ]